I discovered my love for design when I began vocational training as a graphic designer at a large agency in Cologne, Germany. I completed my training as the top student in my graduating class and received a scholarship for further education. As I worked my way up from "Designer" to "Art Director" within the agency, I studied part-time for four years. I built a team, managed projects for several years, and most recently served as the head of a team called "Ideation & Design."

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I achieved all my personal goals: I worked with major brands, created a lot of campaigns, conducted numerous photo shoots, developed a TV commercial and won awards. I felt like I had done it all. However, I eventually burned out with time. My creativity faded, and I found myself lacking motivation. So, I decided to take a break and travel – six months solo through Southeast Asia. This turned out to be the best decision I could have made for myself.

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During my travels, I realized that my career couldn't continue in the same way. I had been doing something for far too long that no longer felt right. I discovered how beautiful life could be and how much there was to explore. I began to ask myself what I wanted my future to look like. I desired freedom and self-determination. I noticed how much inspiration I gained from my trip, and my passion for design started to return. I realized that my job wasn’t the problem – only the circumstances surrounding it were.

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I decided to leave my corporate job at the end of 2024 and become self-employed. To keep on travelling, while I turn my visions into reality. And here I am ...